Would practicing your sales pitch on video make you sell more? We know the power of rehearsal when it comes to doing a big presentation, acting in a play, or performing at a concert. But what about rehearsing your lines with a customer? At Verizon, we conducted a study that quantified the power of these video rehearsals among hundreds of retail store reps. By adding this relatively inexpensive "practice" component, reps were able to achieve powerful business results. In fact the return on their investment per person was 749%.
Not bad for a little role-play - right? You can read exactly how we did it in ATD's May 2017 edition of TD Magazine
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