If you're looking for better results, start with your leaders.
I recently conducted a study looking at how front-line leaders could impact their bottom-line sales numbers by doing a few things differently with their direct reports (the ones who actually sell to the customers). By improving their leadership just a little they were able to generate over $5,000 more revenue per employee over a 3 month period. By tracking their improved behaviors and sales against a twin control group that received no leadership training during those same months, the organization was able to achieve and boast a 113% ROI.
You can see a summary of this Verizon case study in 2017 Human Capital Analytics Volume 2
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