Like any other consumers, your consumers of training in the workplace also want to know what they'll get for their time and money. That's why it's critical to measure the impact of your training and describe the real value it can bring to both employees (the trainees) and their businesses. This information can be used not only to make them feel good about previous investments, but also make them more confident in their future investments. Not to mention what it can do for your training marketing strategy. By including some real impact data, everyone wins.
So why has it been so hard for training groups to conduct these studies and present this type of data? Check it my new blog post on ATD's website to read more...
ATD L&D article
https://www.td.org/Publications/Blogs/L-and-D-Blog/2015/02/Its-Time-to-Measure-Your-Training?mktcops=c.learning-and-development%7ec.sr-leader&mktcois=c.measuring-and-evaluating%7ec.eval-learning-impact%7ec.managing-learning-programs
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