If you're selling just about anything to customers, the very least they will want to know before they consider buying is if it actually "works" or not. Yet, when it comes to training, many organizations just buy training and then "hope" it works. That's why if you're a training vendor or provider, the best way to catapult yourself ahead of your competition is to give your potential clients a simple but effective 6-level case study proving how your training actually works. In fact, did you know that a solid case study could improve your marketing and sales by 420%...
Here's the full article in TRAINING INDUSTRY - MEASUREMENT & ANALYTICS
